Some photos from the CreateAthon reception last night! It was amazing!
I’m really sad now that it’s over, but what an amazing experience.
Some photos from the CreateAthon reception last night! It was amazing!
How will I carry the CreateAthon torch?
I’ve been avoiding this post.
This is the one post that I don’t want to write in any way, because it means that CreateAthon is over. It is the last assigned blog post for this semester.
Now how will I spread the word about CreateAthon?
Well, in part, I believe that I’ve already done this. I’ve talked to the Creative director, art directors, and others at the agency that I intern with. I’ve also talked with local Richmond business people, those that are extremely tech-savvy. I and another CreateAthon-er (Alana) talked to the founder of tumblr, David Karp, about CreateAthon.
Pretty much any chance that I get to talk about CreateAthon, and introduce what it is to someone, I take that chance. This is an idea that I believe everyone should know about, so because of that I want to talk about it as much as I possibly can. I’m sure to some people, it gets annoying, but I think that CreateAthon is a brilliant way to simply give back.
(This person is amazing by the way, she’s the one that got me hooked on CreateAthon)
I’m most likely going to talk to some of my old high school teachers as well, and see if there could possibly be a mini-CreateAthon that could be established at the high school level. Maybe they help just one client, instead of breaking into teams and helping 12 different clients, but I think with all the different electives offered in high school (or my high school at least) with students learning business skills, art, yearbook, newspaper, management, automotive, etc., that there could possibly be a class dedicated to giving back to the community. Or maybe it’s not a class, maybe it’s a club set up in high school. Either way, I think it’s a great way for students to see how they could be helping the community around them, and having that kind of experience on your college application, really helps. It shows that you’ve done something real. I realize that the CreateAthon event for them would be a little bit different when it comes to set up, but maybe it’s a 12 hour event during the day, instead of the full 24. Like I said, an intro to CreateAthon events out there for the younger audience.
About how I work
I can’t say that I learned this during CreateAthon, but I did learn how much this attribute affects how I work with others.
I am a control freak. I like to be in charge. I’m pretty organized with my work, not as much for the sake of organization, but more to make sure that I know where I am, to know where everyone stands that I’m working with. I have to make sure I have everything planned out ahead of time, that I have all the information I could possibly need. I don’t mean to make it sound like I’m completely obsessive about being in control either. Im just someone who’s ambitious (to put it lightly), yet independent. I like to stay on top of things.
Being a team leader means that I had to let others take charge of certain projects, trust them to do things correctly, and trust their judgement. That is not easy for me. While I did check in on what everyone was doing constantly, and gave some feedback, I had to let my team members do their own thing as well.
I’m pretty sure anyone who knows me, knows that I like things done my way. I like to be in control of how things are done. I’m extremely independent, which may factor into all this as well.
The Event (part 1)
I know all of my previous posts are building up to the event of CreateAthon.
So now, taking you through the event and the craziness that happened.
(this will probably be split up into different parts so that way it isn’t one humongously long post.
(some of these pictures are mine, some aren’t)
the pre-CreateAthon jitters.. people arriving, handing stuff out, getting coffee and caffeine, and definitely just getting excited.
Mentors, team leaders, team member, and a couple of stragglers hanging around in the background, everyone is excited. And with something like this, how can you not be?!!
first things first, gotta get that group picture taken!! (and imagine trying to fit over 100 people into one picture)
So we split up into our teams after that. My team was in an extremely open space. The Hallway on the second floor of Temple. We did a little bit of chatting, talked about the brief, got comfy, went over what we would definitely be needing to accomplish.
Then, came the brainstorming. And since we didn’t have any whiteboards or chalkboards, we made use of what we did have.
We had people check in with us from time to time, going over brainstorming with us, and looking at different ideas and directions we had. We had people coming over, talking to us about logo design, different ideas to incorporate, and tons of different directions to go in.
And then, around 12, it was time for a break. Lunch. Which, VASS actually provided for us. YAY VASS! And you can guarantee, that with over 100 people, there were long lines waiting for food.
So people ate, relaxed for a bit, had some fun. We had bubbles going and were running up and down the halls.. and then about 30 minutes after that.. back to work!
It’s getting so close to the event.. I’m starting to bubble over with anticipation!!
Just think. A whole new campaign in 24 hours time.
Losing an hour?
I’m so glad that the CreateAthon event doesn’t happen during daylights savings time.
I’m not sure I would be able to handle losing an hour. I mean, one precious hour. That’s a whole lot of work that can be accomplished in just 60 minutes. Especially when you’re creating a brand new campaign, from scratch, in 24 hours time.
Just something to think about.
CreateAthon has a video up!!
It is one week until CreateAthon. ONE WEEK!
Ok, so *deep breath* I thought I was prepared, a little anxious of course, but prepared.
I’m looking over emails with my nonprofit now, one’s that are coming in more frequently than ever before, and I’m starting to freak out a bit. I feel really unorganized, which is probably contributing majorly to the freaking out.
I have all this stuff that I want to do for VASS, and all I’m thinking right now is “what if I don’t have the right materials from them, so I can’t provide the best work, or even the work they need??!“
I’m waiting on getting pictures from them. Body copy. Necessities for the printed works. Web necessities. And along with those, some of the extras that I’ve asked for.
I’ve also tried to get a hold of students at some of the schools that VASS works with, and haven’t heard back from any of them, which is really freaking me out. I NEED TO HEAR FROM YOU!! GET BACK TO ME ASAP!
I want to hear stories from the students p.o.v. (point of view). I want to hear stories from the schools’ p.o.v., and even the teachers’ p.o.v.
I especially want to hear stories from the board members’ and STEM job providers p.o.v. I feel like the stories from the STEM job providers would be some of the most interesting, since they’re not a point of view we hear often when it comes to education.
ok. I’m done with the freaking out rant now.
Interesting talk on why videos go viral.
Could we use something like this for a nonprofit campaign, something unexpected and out there that could pull positive attention towards our nonprofits?
5 Ways to get them to act..
My mentor, Bill Novelli, once said to me, “If we’re simply in the business of ‘building awareness,’ we might as well be shoveling pamphlets out of airplanes.” The point is, nonprofit marketing (and fundraising) is about motivating people to do something - not just think something. Channel attention into action if you want to change the world.
So how do you get people to act? You want to speak to their values and connect to them emotionally, obviously. But it also helps to have a sense of urgency. Don’t just tell them to act, show why they need to act NOW.
Here are five ways to build that sense of urgency.
1. Set a deadline. As any procrastinator knows, nothing concentrates the mind like an imminent deadline. Set a goal and tie it to a date. People will be far more likely to give or take action as the deadline approaches.
2. Make it close. When people sense you’re close to the finish line on a goal, they are more inclined to help you cross it. If you’re close to your goal, show how people can put you over the top. It creates tremendous urgency.
3. Create scarcity. When people feel an opportunity is running out, they are more inclined to take action. “Get your tickets now - only ten seats left at our gala!” is better than “attend our gala!”
4. Be specific. As I like to say, it’s easy to say no to something hard and hard to say no to something easy. Make your call to action clear, quick and easy and people are more likely to act now.
5. Build a campaign - or join one. On this topic, the Case Foundation and Razoo have a new guide to fundraising under the umbrella of giving days: “How Giving Contests Can Strengthen Nonprofits and Communities.” Check it out here for tips on using these giving days to generate donations for your cause.