What does creativity mean to CreateAthon?
“Creativity, the pulsating orb of light that resides in the back of a designer’s mind feeding them with vision, innovation and contagious ideas. It puts reins on a wildly running imagination, giving it direction and production; making thought reality. The degree of thought and process put into a design is what really sets it apart from the rest of the crowd. You could say that a designer’s purpose is to ignite and set off its audiences’ imaginations into a wild running frenzy. Although, as we all know some ideas come at the click of one’s fingers, while others play a desperate game of hide and seek in the back of our minds. Inspiration can work like the electrodes of a defibrillator, shocking and bringing back to life a once dying idea. The flow of creation can bring an evolution of thought and imagination, superseding anything concocted beforehand.”
Now what does creativity mean to CreateAthon?
CreateAthon means helping real clients, real people.
Taking a campaign that is either close to nothing, or is not really working at all, and transforming it to create something amazing.
Creativity. With CreateAthon, you take the foundation of the client, what they need, and find a way to create something completely amazing. This can be website design, posters, brochures, a new logo, anything. The amount of creative brainpower that comes through during CreateAthon is unlike anything else. Perhaps it’s the pressure, or maybe the amount of time, possibly the knowledge that you’re doing something for good.
Whatever the reason may be, creativity is essential. Thinking outside the norms, coming up with crazy ideas.
Creativity during CreateAthon means pushing the limits. This can be a video spot, showing television sets being thrown or even some crazy new website design to draw in the audience. Guidelines are set, of course, saying who we need to target, what is essential to get done, what problems need to be solved; but going beyond those guidelines is where creativity comes in.
How do you take what needs to be done and then push that even further?
And all of this within 24 hours.